The average white-collared job is being replaced. Jobs that once required a hiring of a massive firm are being done in forms of gigs -or what they call themselves- freelancers. Copywriting, hotels, and taxis are the first ones to be impacted by this massive revolution of freelancing white collared jobs. This movement of freelancing jobs is dubbed the internet of things movement (or IOT). The IOT movement began back in the early 00s and late 90s with the first to feel this massive effect is news publications. Then, it unexpectedly affecting jobs like hotels and contracting employments. Now it has expanded to multi-million dollar corporations consisting of freelancers with some requiring little to no experience at all. These new forms of employment or gigs can be seen in platforms like Uber, Airbnb, and Fiverr.
Being a freelancer in the peer-to-peer community can be controversial or rewarding. Becoming a highly paid and well-loved freelancer isn’t an easy task. According to Daniel Ross, while more than 46 percent of freelancers are satisfied with their incomes, most consider it to be a daunting task. Their flow of income relies on how many customers they can reach. Finding customers is considered the biggest challenge in freelancing. While most freelancers independently find customers on their own through advertising on sites like Reddit, Hackernews, and Twitter, others find their customers using a peer-to-peer platform like Fiverr. Fiverr is known for its cheap work that pays $5 a gig and has over 40 million monthly impressions on its site. This platform gives freelancers the eyes of millions of customers and free traffic which makes being a freelancer 10x easier. It can also be incredibly awarding, , any average joe with minimal skills in an area can sell their services and average -sometimes- $6000 a month. Freelancers aren’t just paid better; they are also less stressed. The best part of being a freelancer is the freedom of setting your own time; with your current resources, you can get paid almost double of what you would be getting paid if you were working on a schedule. This also explains the recent boom in Uber and Airbnb.
Uber and Airbnb are the fastest growing peer-to-peer, gigs, or freelancing jobs -whatever you like to call them- in the history of the gig economy. Gigs/Freelancing jobs have become so fast growing and so practical that it’s becoming to a point where the majority of the middle-class -regardless of their talent- can join in. Uber and Airbnb allows anyone with a house or car to be able to make money. This has completely devastated the hotel and taxi business. Taxi drivers have seen a decline of over 30% and hotels seeing a decrease between 2-3%. This obviously affected the taxi industry way more that the hotel industry; some taxi drivers left their original jobs to ride with Uber or Lyft. While we haven’t seen this happen with hotels yet, it’s still quite possible. Hotels haven’t seen a huge decrease in sales due to Airbnb high prices. However, Airbnb CEO has stated that he plans on finding ways to get renters to lower their prices. This is the hotel industry worst nightmare and some lower class hotels or motels are preparing for the worst.
People that ride for Uber, Lyft, or make their place rentable with Airbnb don’t need any sort of education in the hospitality industry. These freelancers simply need to follow Uber, Lyft, or Airbnb guidelines and keep their ratings high and they keep their jobs. Even if the freelancers had an education, some studies have shown that doesn’t have any impact on the hiring rate. The biggest factor in people hiring freelancers are their high ratings or referral rate. Word-Of-Mouth marketing in freelancing and peer-to-peer services are the biggest factors to making tons of sells. People love hearing other people opinions before making a purchase decision; especially in freelancing. There are thousands of reports on the power of herd mentality being utilized in the peer-to-peer community, and large gig based companies spending thousands on neuromarketing to better understand what makes people buy.
Neuromarketing, the study of herd mentality, and the study of the advertisement lead to a greater controversial question. As people are continually replaced by machine-learning A.I and big corporations master neuromarketing, some freelancers want to know if their jobs are in jeopardy of being replaced my robots. It’s actually a pretty sane argument that some freelancers are worried about. Some researchers show that over 2.5 million Americans in the self-driving industry are endangered of being replaced by self-driving vehicles. This isn’t only true with the driver industry but also will effect copywriters as algorithms began writing articles -already being used in BuzzFeed. It also will affect the hotel industry, as A.I developed by Airbnb will find the most aesthetically pleasing houses that relate to the culture of that area and list it as a first. With the millions of controversy surrounding peer-to-peer economy and the development of smarter A.I, who knows how long will it last.